Knit Beanie made from 100% Cotton
Classic Ribbed Design
Embroidered Ethik Ransom Graphic
Available in Black And Grey
100% Cotton Graphic Tee
Front: Ethik 1990 Ransom Graphic
Back: Worldwide Ransom Graphic
Available in Black and Bone
French Terry Cotton Shorts
Ethik 1990 & Worldwide Ransom Graphics
Back: Worldwide Ransom Graphic
Single Pocket on Back
Available in Black and Bone
100% Cotton
One Size Fits All
Ethik Logo and and Ransom Graphic
Crew Height Socks w/ Woven Label
What was your first contact with Ethik?
M: I know some people that had it on em.
C: I had a couple of pieces I fucked with. It was streetwear with a modern throwback look to it sometimes.
What was the latest release, I know you guys just dropped some fire.
C: Macc N Cheese featuring LIL YACHTY and ICEWEAR VEZZO. Produced by Scumbags shot by Peter Parker. Hundred million dollars worth of game. Called “Detroit Flows” on all platforms.
Where was the headspace at going into this one?
C: Basically, we heard the beat and like… we was on some, at the time when we was recording this, we was on some music making… music music, like real life music. Instead of like street shit. But fuck it bro, let's do some Detroit shit. That's how we came up with Detroit flow
M: Coming up with that shit was easy. We were just saying lil simple shit that's funny, feel me, know people gonna fuck with, you feel me. So funny that record came about, that shit was just easy.
C: Then everybody end up fucking with it.
M: ICEWEAR came to Philly, hopped on that shit. He did his verse in the studio when we was there.
C: He did that shit in like 10 minutes.
M: And then LIL YACHTY jumped on that shit.
C: LIL YACHTY heard that shit, and he was like, “Yeah, I’m on that. I fucks with them”
M: It was definitely a good look.
What’s your creative process in the studio?
C: We don't get in there and bullshit all the time. It depends, some days, it depends how the day is.
M: Yeah, some days we might have some shit, bro might have a hook he already, that he wrote he’ll show me or a verse or some shit. And then some days we might come in there and just do some shit from scratch a n**** might make the beat from scratch or we had to run through a couple of beats or some shit. Just catch a vibe frfr. It just be like however we feel.
How long you been moving as a unit in music?
C: I've been doing music for a couple years. Me and him, he just started doing music, but we just dropped recently last year.
M: But we always been like, purely just fuck around and shit, you know our pop been in the studio. He's been taking it seriously for a little bit longer than me, but together now we probably been doing it for like two years.
C: Two years. Dropped last year, our first song.
M: 77k in like 6 days ya heard. [110k as of now] Make sure you keep running that up.
What are you applying your work Ethik to now?
C: We pushing this jawn but we also locked in. Every other day we in the studio, we nonstop, whatever comes.
M: I feel like right now, we are just focused on video. Like dropping videos, feel me. We got enough songs for a tape, but I don't think, the main focus is a tape right now y’know. We tryna just stay on em, keep dropping videos, give them the visuals. Shit like that.
How would you describe the Philly/Jersey and surrounding scene?
C: Trencherous. Very trencherous. You gotta know how to move out here. You can’t, you know… no off days, you really gotta know how to move out here every day. Every day. You can be anybody and get killed.
M: Especially like you know, you see what's going on with all the rappers now. We still trying to get to the next level. We still be around, so you just got to really watch how you move. Watch who around, just be aware of your surroundings.
What do you think the scene needs?
C: I think… I think people just need to calm down. Streets need to just calm down. That's it.
M: Yeah.
C: They calm down, we'd be good. Couple people will make it out, feed they hood. Feed they people. All this killing.. it's crazy, you can blow up and then be dead.
M: Like nothing.
C: Before you could reach the potential you could be.
Anecdote
M: The music, that shit just like… put me in a different space. If I'm angry or feeling some type of way, I could just put on some beats, write some music. Feel me? Just put me in another box.
I know he gon’ say some funny shit..
C:I can’t fight my sleep for nothing. Once I'm tired, it's the car, whatever. He be up.
M: I didn't go to sleep til probably like seven this morning, then I was up at 10 to go get a hair cut.
G: You on some yin yang shit?
C: Definitely.
G: Needed for the completion right?
C: Mhmm.
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‘Can’t FWM’ what was the inspiration behind that one?
I just had realized I had a lot of good things going in that span of the moment and was just on some bravado shit. The beat kind of just called me to talk my shit on there and yeah, I just was talking how I felt. Talking my shit. It's letting people know what it is.
That I am fucking lit. I am who I am. And a lot of these people can't fuck with me. Whether that's in whatever category, not just music, like, whatever you want to put it to basketball, these ****** don't hoop. Video games, I don't even play video games for real, but if I got on my shit, they couldn't fuck with me on that either. So it's just whatever. I know a lot of these ****** not touching me on the music shit.
What are you working towards at the moment?
I just got two fairly recent new jobs that I've been working with. So I've been switching up my time schedule. I work seven days a week. So at this point right now, I'm saving up a lot of money to put out some better releases. I'll be dropping singles, as of right now, and I am working on a couple of different projects that I am excited to put out in the near future.
I got a pop up show. Somewhere in Upper Darby or Lansdowne and that's on May 28th. And then June 24, I'll be in London, Ontario headlining a show.
What’s something most people don’t know about you?
I can’t swim.
Are you afraid of water?
I kind of am honestly, because I can't swim. Maybe it's a barrier block but like I don't really like being in open water like on a boat or something. I did perform on a boat though. It was a Lil Twinn and Mizzy Coke show in AC last summer.
But yeah, I’ve done that. But I mean, I can’t swim and I’m a very picky person. I’m just a picky eater, like, name something and I probably won’t eat it. Like, I don’t like pickles off rip.
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What headspace did you hold during the creation of ‘Next Up’?
"I mean, I was high as shit when I made it for real for real. I was just talking my shit.
Usually, I like to make all my songs in one sitting. I don't like to go back and do shit later. But for some reason, I was like, “I don't know if I can finish this right now” for once.
So, it sort of just sat on my computer for two months and then, I saw the opportunity to get someone else on it. I took the opportunity. Never looked back since, because it worked out."
What are you applying your work Ethik to now?
"Nah, we got a lot going on. Since the project with Working On Dying in October, I just been trying to figure out, what can I do? What can I change in how I'm moving to make myself grow faster, because I saw a lot of growth from that. Like word, that worked. So, how do I bottle that up or make it a formula? Now just keep going and making it.
I'm thinking I'm doing a pretty good job. I mean, it remains to be seen. We'll see in the next coming months, but we got a lot cool shit coming. I can't really speak on that too much more yet."
How would you describe the Philadelphia (underground) scene?
I was just talking about this the other day, because I feel the scene in Philly really forced me to earn my stripes. When I first came on the scene, nobody gave a fuck. Makes my respect for them increase so much more. Because I had to earn your respect. Y’all didn't just take to me immediately, I just show you and prove myself to you. So that when you do now finally fuck with me, it feels all that much more… like I did something to earn this.
What's something most people don't know about you?
I play a lot of chess. A lot of chess. Like, every day. I have it on my phone. When I'm bored I will play chess. Also, this is really weird but, when I'm really angry, I go play chess. It is just a time to actually meditate, not think about things for a while.
]]>In his interview Zaqq talks about growing up making music, playing in a metal band, ultimately coming up off of commenting on Kaye West's Instagram posts, and more!
CLICK HERE to watch Zaqq's full interview with No Jumper rocking the Pipeline Windbreaker.
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Watch the teaser below or CLICK HERE for more information:
Fashion is a form of expression, and whether you acknowledge it or not, the way you dress communicates something to not only the outside world but to yourself.
Whether its a satin bomber jacket or a sweat suit, put on the clothes that make you feel like the day is yours to conquer.
Red evokes the strongest emotion of any color, ranging from danger to passion. Warning labels are often red: stoplights, sirens, fire engines, etcetera. But red is also associated with love and desire.
In a landmark study published in 2008 researchers determined that men found a woman who wore red was more attractive. In the study male contestants were asked to rate a woman's sexual attractiveness; half the group was shown the woman wearing a red dress and the other half saw the same woman wearing a blue dress. Contestants in the red group rated the woman as higher than the blue group.
The color red can also be associated with power or dominance. Every businessman has a red "power tie." Only the prestigious get to walk on the red carpet. In the arena of sports it was found that competitors wearing red often outperformed their competitors. In the 2004 Olympic Games competitors across four competitions--boxing, Greco-Roman wrestling, freestyle wrestling, and taekwondo--were randomly assigned blue or red uniforms and across all four competitions those wearing red won more matches.
Red can mean a lot of things, wear it boldly, or add just a touch of red to any outfit and see how it feels. Perhaps wearing red might just help you with a big competition or give you the confidence to complete a daunting assignment.
From Darth Vader to the Grim Reaper, nothing screams "bad guy" more than the color black. However, we are here to say that wearing all black or even just some black can provide the same level of confidence that wearing red can.
It is important to remember that color psychology is extremely subjective and it is up to you to attribute attitudes to colors.
Whether it be tuxedos to credit cards the color black represents power. Companies from Adidas to Chanel utilize black in their logo because it is bold and sophisticated.
The color black is modest and confident at the same time. If you're not going to wear all black it is important to consider balancing the color black within your outfit. Pair with pops of color to draw attention or go just go plain monochrome, the decision is yours.
The color brown is often seen as reliable and solid, like the earth. Companies like UPS and J.P. Morgan use brown to market themselves as dependable.
Maybe wearing brown makes you feel confident because you perceive yourself as sturdy and strong when you wear it. Maybe you just like wearing earth tones and you can't avoid brown.
One study showed that brown ranks among the three least favorite colors for men and women. However, when it came to fashion, brown was chosen as the fifth favorite color out of eighteen possible choices.
Attributing feelings or attitudes to colors can help you maximize your sense of style and bring out added layers of confidence. Red, black, and brown are just three examples but any color can give you a boost.
Wearing a red tie could give you the confidence to crush your next big meeting. Or if blue is a color you associate with strength or power, wearing a blue tie could be just as effective. Yellow, purple or green, any color really.
Considering what colors you like to wear and deciding what they mean to you and could give you an advantage!
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CLICK HERE to shop the collection.
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(Original music by Corey Rader)
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We will be working with the professional skateboarder to produce a line of signature pieces as well as rolling out exclusive content.
Our full interview along with Asta is scheduled to drop along with the roll out of our Spring I 2022 collection.
]]>To honor the late artist and designer, who changed the way we view luxury and streetwear, we are going to highlight three moments where Virgil shook the fashion world on its axis.
1. Paris Men's Fashion Week, 2009
When Abloh was 22 years old he met friend and life long collaborator Kanye West. In 2009 West asked Abloh and a few friends to join him for Paris Fashion Week. The photograph above is very important not only to Abloh's story but to the overall texture of the fashion industry. This photograph represents a fissure from the past, a new moment arising. Virgil said that he felt like tourists at a purist event, and remarked that he and his friends "knew that the purists needed to sort of see [them]."
Applying Virgil's theory of creative optimism we can see what a poignant moment that was for his evolution as a designer. "So, that photo represents to me what may seemingly be impossible is possible. I didn't think I would be the head of Louis Vuitton then but I knew it was possible."
Pyrex Vision was launched in 2012 and by 2013 it was already beginning to muddy the waters of the term "streetwear." Abloh purchased deadstock Ralph Lauren Flannels for $40 each, and screen printed them with the word PYREX and the number 23, a tip of the cap to his childhood hero Michael Jordan. The flannels went for $550 and sold out in a matter of minutes. Many members of the high end fashion community were outraged, but what mattered was Abloh had caught everybody's attention.
Pyrex Vision would of course go on to become the infamous Off-White and Abloh would continue to elevate the idea of streetwear.
3. The Garden of the Palais-Royal, 2018
In March 2018, Virgil Abloh made history when he was named the men's wear artistic director of Louis Vuitton—becoming the first African-American to hold the position at the French fashion house.
In June, Abloh presented his first line for the brand at the 2018 Louis Vuitton Men's Show held in the garden of the Palais-Royal in Paris. This is the moment when everything comes full circle. When you compare this image of West and Abloh embracing after the Louis Vuitton Men's Show with the one above of the two taking Paris fashion week by storm, the dream is almost visceral.
The longing for inclusivity in a highly guarded community, the desire to inspire others and the wish to open up doors for other talented black designers; this is the moment where Abloh became a zeitgeist.
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Ceramic Mug- $16
OG Koozi- $5
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The Speed Coach and the Varsity Unstructured 6 Panel:
Dads tuck their sweaters into their khakis and pay with cash. But only cool dads will be seen wearing this windbreaker on their morning coffee run.
The Ethik Globe Trotters and the Suede Camper:
If you're choosing whether to grab a case of light beers or a sixer of some craftys just remember you have the silky varsity jacket on, your hat is made of suede. Why not go for both cool dad?
Half Zip Sherpa Fleece Jacket and Cherubz Sweats:
Dads love comfort. What cooler way to express that idea than to buy your dad a cozy sherpa and some cool sweats? Pair with a corduroy dad hat for added dadness.
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Nuetral with a Pop:
The Tarot Card Chore Coat in olive can be toned down with other shades of dark green or earth tones to create a muted palette. Throw in a pop of color to bring the outfit to life.
Colorful and Casual:
Taking the toned down look to another level the colorful and casual sweatsuit look pairs well with the Tarot Card Chore Coat in black. Ultimately the most important thing about this look is comfort, but wear something bright and bold to elevate the fact that you're wearing sweats.
Monochrome:
Nothing wrong with taking the monochrome route! Pair the Tarot Card Chore Jacket in black with shades of black and grey for a refined and classic look.
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